Making a run for the (Keizer) border

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An artist’s rendition of the design for the new Taco Bell to be built later this year at Keizer Station. (Submitted)

An artist’s rendition of the design for the new Taco Bell to be built later this year at Keizer Station. (Submitted)

By CRAIG MURPHY
Of the Keizertimes

Taco Bell may have changed its advertising slogan, but the old one would be appropos in this case.

The California-based fast food restaurant subsidy of Yum! Brands is expected to open a new location in Keizer Station either late this year or early next year.

In other words, Taco Bell is making a run for the Keizer border.

“It’s projected to open between November 2014 and January 2015,” said Johanna Albertsson, a public relations intern with Yum! Brands. “This Taco Bell will be a new location, owned by a franchisee.”

Albertsson said the store will be the same size as the current Taco Bell location at 4690 River Road. A permit applied for on Tuesday listed the size as 2,671 square feet with a valuation of $450,000.

Nate Brown, director of Community Development for Keizer, said the restaurant will be on Jorie Lane, next to Burger King.

The permit listed an address of 2635 Jorie Lane.

What does this mean for the future of the current location?

“There will now be two Taco Bells in Keizer,” Albertsson said. “There are no talks of demolishing that location.”

The look of the new Keizer Station location represents a change made at the corporate level.

“This is our new facade up and running,” Albertsson said. “It’s a new design being rolled out. Our new restaurants will have this design from here out.”

Albertsson said the new location is due to demand.

“We want to keep adding locations,” she said. “There’s a big demand for it. We’re really excited. It’s going to be exciting to have it up and running.”

Brown confirmed permits have been applied for in regards to the new restaurant.

“Permits have been received and sent to the county for Gustav’s and Taco Bell at Keizer Station,” he said. “We are still requiring some upgrades to the Taco Bell before we sign off on the building.”

On Tuesday, Brown said those upgrades included the elevations of the building, slightly altering what it will look like in part because the city’s master plan doesn’t allow for square buildings.

“We had to have them beef it up a bit,” Brown said. “It needed to incorporate different materials, a variation in the height of the building and awnings over sidewalks. Those have been addressed.”

Brown said plans were submitted last week and he worked out details with the architects.

“It’s just been going back and forth with them,” he said.

Neither Albertsson nor Brown had a date for groundbreaking or the actual start of building construction, but Brown expects the architects to start the process soon.

“They are chomping at the bit,” he said.

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