To the Editor:
As the executive director of a Salem based non-profit, I’ll be the first to tell you that raising awareness and raising funds are some of the hardest parts of the job. There are so many good causes and not very many ways to get the word out. That’s why I was pleasantly surprised to learn that Barbara Jensen was willing to use a portion of the air time she received from KYKN stemming from an FCC requirement for equal airtime, to promote our organization. Barbara asked me about it a few weeks ago and I graciously accepted the offer. She told me that she would read a script profiling the organization based upon information I gave to her and call upon others to take a look or make a contribution. She kept her word and the ad is airing now on KYKN.
Barbara certainly could have just used the air time to promote her own campaign. When was the last time you heard of anyone, a company, a campaign, or even another non-profit, willing to give away thousands of dollars’ worth of airtime to another cause simply because they want to help? As a personal friend of Barbara Jensen, I can tell you that it takes a special person—a person with strong values like Barbara. Her efforts have helped raise the profile of our organization at no cost to us. It was a selfless move on the part of Jensen and I applaud her for it.
If we are serious about building stronger communities then actions like the one she took by giving away that airtime to a good cause is the type of actions we all should be taking. Non-profits rely on the generosity of others. The exact motivations for giving vary depending on the individual. For myself and I believe for Barbara, it’s rooted in our deep Christian beliefs. We were taught early on to “do unto others as you would have them do unto you.” This is mainly what motivates me with my non-profit and I believe this is why Barbara Jensen is running for office and is evident by the way she is running her campaign. I am proud to support her effort to make our communities even better than they are today. Thank you, Barbara Jensen.